Chapter 2 - Media Impact

POWERPOINT: We reviewed key concepts from the textbook:

* Research methodology to measure media impacts (some borrowed from scientific research)
* Social science perspectives
* Flow theories
* How new innovations move through society

* Marshall McLuhan's philosophies about media impact

Also videos about Dr. George Gerbner's research on TV movie violence and Dr. Frederic Wertham's flawed research on comic books.

QUIZ: Ch. 2 Media Impact

FOR MONDAY: Read and complete workbook activities for Chapter 3 (Books).

BLOG: Media Impact (15)
After reading Chapter 2 on Media Impact, can you think of a different example (not in the book or the videos we watched) you have heard about when someone blamed media for real-life problems? Describe the situation and find a website or web video that explains it more fully. Embed or use a friendly link. Include your comments on the validity of the claim. 

 

OR

 

Theorize about a mass media device using McLuhan's theory of "Technological Determinism" and its  the four effects (don't use one we examined in class). Technological Determinism in clearer language means "we shape our tools and they, in turn, shape us." You can chose older developments (printing press, photography, movies, radio etc.) or newer (iPad, electronic book reader, GPS, etc.) Here are the four effects:

OR

After reading Chapter 2 on Media Impact, propose a media research project based on what you learned in the chapter. You can research any aspect of how media impact people. E.g. Advertising, reality TV, movies, cartoons, magazine images, etc. Describe your project in 4-5 sentences, using some of the theories and techniques from the textbooks and our class discussion. What are you researching? What methodology would you use? How would you test your hypothesis? What results do you predict?