Introduction to Mass Media

"GET YOUR S--- TOGETHER" - We discussed the many dimensions of an email a New York University business professor sent to a student who showed up late on Day 1 of his class in 2010. 

- Encounter in class - person to person and group, not mediated

- Email to prof/prof's reply - Mediated, person to person/Internet

- Prof shares email with entire class - Mediated, person to group/Internet

- Email goes viral - Mass audience/Internet

- Online media and blogs report story - Creators and mass audiences/Internet 

- Someone sets prof's emails to music - Mediated, person (creator) to mass media/audio recording,

- NPR airs the the musical version - Mass media/radio, Internet (converged)

Fast forward to this week:

- A former student of mine posts a link to this blog post about the professor story on Facebook -Mediated, person to group OR mass audience/Internet (depending on his privacy settings

- I comment - Mediated person (creator) to mass media/Internet

- I overhear two professors discussing the case, wondering if it's real and if the professor will face any consequences - Not mediated, person to group

- I tell them that the story is three years old - same as above

Now one more:

- I find a story on New York Magazine's website that says that the prof's words became a slogan and his business students put out a T-shirt - story is mediated, magazine/Internet (converged)

What about the T-shirt?

Sender: Person wearing the T-shirt 

Media (device): T-shirt

Receiver: Group (unless the wearer is in a photo or video that's published, posted online or broadcast .... then it becomes a mass audience).

  

DUE MONDAY: Read Chapter 1, fill in workbook for Chapter 1.

QUIZ MONDAY: Chapter 1.

BLOG DUE SUNDAY MIDNIGHT: Media Autobiography. See syllabus or previous post. Email me your blog address!